Dig Deeper: The Art of the Press Release Seek out Examples. If you've never written a press release before, you're in luck: The Internet is chockloaded with examples and models you can use. More than likely, someone has already composed a press release on the same topic that you can use for inspiration. How can the answer be improved? Follow these eight tips to write a great press release that will make your company look professional, accessible and attractive to writers looking for stories. 1.
Grab attention with a good headline. The beginning of a press release just as with a magazine article, book or promotional pamphlet is the most important. Write killer headlines. Most journalists get hundreds of emails every day, so it's a good idea to label emails containing press releases with the phrase" press release" or" story idea".
A great subject line is also a must. But don't try to be clever: most journalists will spend just a few seconds deciding whether something looks interesting. Nov 10, 2010 RULE# 3: Write it like a reporter would write it. If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing.
Therefore, it's up to you to make sure that your press release looks and feels like a real article. No biz blab! RULE# 4: Provide some good quotes. Jun 13, 2016 Everyone has constraints. Chefs work within an 8inch pan to create an omelet, and the great ones know how to pick the best ingredients, and mix them to create a savory sensation. Writers can season their sentences within the confines of a release.
Press releases are not features. They are not informal pitches. Jun 09, 2005 To write a press release, start with a catchy and concise headline that lets readers know what the press release is about. Then, write a brief 23 sentence paragraph that sums up the main point of the press release.
Use the rest of the body to explain the who, what, where, when, and why of the big news you're announcing.