General company description for a business plan

The Company Summary of a business plan provides a highlevel look at how all of the different elements of your business fit together. A description of your business products and services, and the needs your business fulfills in the marketplace; The company description section of your business plan is typically the second section, coming after the executive summary.

The company description outlines vital details about your company, such as where you are located, how large the company is, what you do and what you hope to accomplish. The general company description in your business plan will contain some information that will also be included later on in your marketing plan and the executive summary (the last section of a small business plan), but you still need to summarize information in the general description. The general company description is the first part of the business plan that will actually be written.

This section follows the executive summary and is the second part of the business plan. The Company Description Example Should Distill the Basics of the Business Plan Into One Simple, Clear and Easy to Understand Statement. Sample Company Description Terra Engineering is a new company that will provide high quality technical and environmental engineering services to it's clients.