Press releases can be a great source of news and inspiration for writers and journalists. A good release makes it easy to write a news story, blog post, or other article, but a bad release makes it so much tougher.
In a bad release, its difficult to tell if theres really a story there to pitch or assign. How can the answer be improved? Nov 10, 2010 RULE# 3: Write it like a reporter would write it. If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing.
Therefore, it's up to you to make sure that your press release looks and feels like a real article. No biz blab! RULE# 4: Provide some good quotes. Jun 13, 2016 Medisweans announces multitudes of additional advanced features to its existing medical billing services.
(This is a most common and boring type of release. A new sales channel only the home office cares about. ) To summarize, heres what everyone needs to know about writing a press release: Write a short, catchy headline. Write killer headlines. Most journalists get hundreds of emails every day, so it's a good idea to label emails containing press releases with the phrase" press release" or" story idea".
A great subject line is also a must. But don't try to be clever: most journalists will spend just a few seconds deciding whether something looks interesting. If you've never written a press release before, you're in luck: The Internet is chockloaded with examples and models you can use.
More than likely, someone has already composed a press release on the same topic that you can use for inspiration.