Hovland yale model essay on media

Media Psychology 2. Media influences on Anti social behaviour Public opinion supports claims about the harmful effects of anti Social behaviour on T. V. people believe that media violence is the cause of crime and violence in society. Read the sample essay and annotate to show strong areas or any weak areas.

The HovlandYale model Jan 05, 2012  Carl Hovland set up a research team at Yale University which looked into the nature of persuasion. During his years at the university he developed the HovlandYale Model.

This model states that there several factors that will affect how likely a change of attitude through persuasion is, after all behavioural change cannot occur Therefore the elaboration likelihood model may be more realistic in explaining media persuasion as it suggests there are two routes of persuasion suggesting a more complex system than the HovlandYale model.

Carl Hovland et al. created the HovlandYale model which studied the relationship between persuasion and attitude change, the research focused on the communicator, the content of the message and the receiver of the message as they were considered the key features in effective persuasion.

My A model essay answers for the AQA Psychology A Level Media Psychology topic for Psya4. These helped me achieve 100 for Psya4 and outline how I did it. HovlandYale Model (10 marks) One model of persuasion through the media is the Hovland Yale Model which says that three factors affect the communication process that influences persuasion; The Communicator, The Message and The audience. Persuasive Communication (Psychology of Persuasion) The general model of the Yale approach, shown in the table below, Hovland, Janis and Kelley asked, Who says what to whom and with what effect and studied three general variables involved in HovlandYale Model.

Source. High credibility: relevant experience, trustworthiness and expertise. relies on mass media messages and idea is to appear to each recipient as though they are personally communicating to them. This is more persuasive. Andreoli& Worchel found TV to be more effective than radio;