The Online Shopping Experience. CHAPTER 2 LITERATURE REVIEW. Shopping: 'the new form of hunting' (Genco et al. 2013) Peterson (1997), has been quoted explaining that shopping 'is a process, composed of a set of distinct components linked together in a particular sequence' (Mokhtarian 2004; Hsiao 2009).
An online shop, eshop, estore, Internet shop, webshop, webstore, online store, or virtual store evokes the physical analogy of buying products or services at a bricksandmortar retailer or shopping centre As we know that online shopping is the easy way shopping but also there are certain advantages as Dec 04, 2008 With the development of modern technology, Internet offers people more and more convenience.
With the help of the Internet, people can do a lot of things without going out, like paying bills, watching movies, study online and so on.
A third project is the introduction of virtual merchandising that enables retailers to test different ranges of product organization in different stores in order to ensure an easy shopping experience for customers in the real world. Advantages Of Online Shopping Marketing Essay.
Print Reference this. Disclaimer: The items are held in a virtual shopping cart until she is ready to make her purchase. The shopper can remain in her pajamas as she does her shopping, and the process can be conducted in the wee hours of the morning or late into the night.
and simply wish Essay on A Comparison of Shopping Online vs. Shopping in a Store When comparing two different ways of shopping most people do not even think about, they do both and not even realize it. In today? s society people shop while at work, after work and on the weekends, whenever time permits. August 20, 2013. Even as online sales continue to encroach on traditional sales models, Webbased retailers face a dilemma: How do they create a shopping and buying experience online thats nearly as dynamic, exciting, and emotionally rewarding as shoppers can get from bricksandmortar stores?
The difficulty of" shopping" : because of too much choice and not knowing where to go online, many people are overwhelmed by the online shopping experience and rather than browsing and discovering new things people are using the online world to" jump in and get out".
Consumers know exactly what they want and where they want it from then hop